Brand Identity & Website

The problem

A new venture needed to exist visually: no name treatment, no logo, no colors, no website, and a very small budget. Everything a customer would see had to be created from zero and feel coherent across print and digital.

The approach

I treated the brand as a system, not a set of one-off assets. Starting from the venture's values I developed the logo, a palette and typography scale, and usage rules, then designed and built the website as the first real application of that system, making sure every screen felt like the brand.

How it works

1. 01

   Discovery

   Defined the venture's positioning, audience and tone, and collected visual references to align expectations before designing anything.

2. 02

   Identity

   Designed the logo and built the identity system around it: color palette, typography, spacing and usage guidelines.

3. 03

   Web design

   Translated the identity into a responsive website layout, prototyped and iterated with the owner.

4. 04

   Build & launch

   Implemented the site with clean HTML/CSS, optimized images and shipped it to production.

Stack

Design

Figma

Identity

Logo · palette · type system

Frontend

HTML / CSS

Deliverables

Brand guidelines + live site

What I learned

• — Constraints from a real client sharpen design decisions far more than unlimited creative freedom.
• — A brand is a system of rules, not a logo. Consistency is what makes it feel professional.
• — Designing and building the same site teaches you what is actually feasible on both sides.

Outcome

• ✓ The venture launched with a complete, coherent identity across logo, collateral and web.
• ✓ The owner can produce new materials independently by following the brand guidelines.
• ✓ This project is why my data work ships with dashboards people actually want to look at.